Outcomes, not guesswork.
The missed calls, the cold leads, the hours lost to busywork. We find what they are costing you, build the AI that ends it, and run it for you around the clock. You watch the results climb. We handle the rest.
AI and Automation Specialists. We advise, design, build and run it for you.
An example of the live view our clients get
One partner for the whole problem. MICOTHA finds what is costing you, then advises, automates, builds the custom tools you need, and runs the growth, all leveraged on AI and managed for you. We start with the fastest valuable win and expand as we earn it.
It's rarely the work itself. It's the calls, enquiries, and follow-ups that slip through the cracks when everyone's already flat out.
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You've probably lived at least one of these this month:
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The after-hours call that hit voicemail
It rang after you closed. No one picked up. By morning they'd called a competitor who did.
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The enquiry that sat until the lead went cold
A good lead came in mid-rush. By the time someone replied, they'd already booked elsewhere.
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The no-show that left a paid slot empty
No reminder went out. The chair sat empty for an hour you can't bill twice.
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The hours swallowed by admin
Quoting, chasing, data entry, follow-up. The real work that only gets done late, after everything else.
We find what the gaps cost you, then we close them. Advice, automation, custom tools, managed growth: whatever it takes. What you buy is the outcome. More booked work, fewer no-shows, hours back.
Recover, Capture, Grow.
Three plain outcomes, run as a managed service. Most clients run Capture with Recover working alongside it, and scale into Grow as the results land.
Find money you are already losing
Real cash, already yoursReactivation · missed-call capture · reviews and referrals
We wake up dormant customers who would happily buy again, catch the calls you miss, and turn quiet customers into reviews and referrals. Quick, low cost, and undeniable.
- Reactivate dormant leads and customers
- Catch and return every missed call
- Turn happy customers into reviews
- Referral prompts that compound
Never miss the next opportunity
An AI front desk agent across voice, chat and messaging
An AI front desk that answers every call, chat, and message the moment it arrives, around the clock. It qualifies, books, and follows up, so a busy moment never costs you the job.
- Answer every call, chat and message, 24/7
- Qualify and book automatically
- Instant follow-up on every enquiry
- Warm hand-off to your team
Scale what is working
More of the right enquiries, plus the custom builds your business is ready for
Once you are recovering and capturing, Grow turns up the volume. We bring in more of the right enquiries and keep them warm, then build the custom tools and integrations that remove your specific bottlenecks. Reviewed with you every quarter, so spend always follows what is working.
- More of the right enquiries, on the channels your customers use
- Ongoing nurture and follow-up that compounds
- Custom tools and integrations, when you are ready
- Quarterly business review
One dashboard, the whole story: leads in, work booked, revenue recovered, hours handed back. You watch it climb. We run it, tune it, and own the outcome.
There is money already on the table.
Three kinds of cost hide in an established business: what you are losing, what you are missing, and what you never get time to build. The benchmarks below put numbers on each.
of inbound calls go unanswered at small businesses.
of callers who hit voicemail never call back.
sit dormant in old leads and past customers, and in the reviews and referrals you never asked for.
more likely to qualify a lead when you reply within 5 minutes instead of 30. Most businesses take hours.
is the average time to follow up on a new enquiry, while 78 percent of buyers choose the first responder.
Run on AI, without managing the technology.
A world where every established business runs on AI that quietly captures every opportunity, recovers what it is losing, and grows its revenue, without the owner ever managing the technology. MICOTHA is the partner that makes it real, building it, running it, and staying.
MICOTHA diagnoses the real business problem, designs the outcome, builds or assembles the solution, runs it for you, and stays until it sticks. We prove value fast and expand as we earn trust.
Outcome-first
We measure success the way you do. More leads captured, lost revenue recovered, hours back in your week. Not reports you cannot act on.
We run it for you
You get the result on a dashboard. We handle the building, the channels, and the day-to-day, so nothing lands back on your plate.
We stay through adoption
We prove value fast, then stay and optimise until the team relies on it without thinking. We expand only as we earn the trust.
Transparent by default
Our fee is agreed up front and reviewed with you, never changed quietly. The running costs we pass through follow our suppliers' pricing, which can move over time; you see every line itemised, and your spend cap keeps it in your control.
Discover, design, build or assemble, deploy, and stay.
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Discover
Book a call or pick a product. We arrive already understanding your business, your market and what the gaps are costing you, so the first conversation is sharp and specific. No cost to find out if we can help.
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Design
We pinpoint the real problem and the outcome it is worth, then come back with a clear plan and price in days, not weeks. Nothing gets built until you say go.
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Build or assemble
We assemble proven building blocks where they fit and build custom where it pays. Quick wins go live fast. Bigger projects are staged so you see progress, not silence.
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Deploy
We go live the way that suits you. Where the solution touches your team, we train them until it is second nature. Where it should simply run, it runs quietly in the background. You choose how involved to be: hands on, or results only.
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Stay
We do not hand over and disappear. We run it, watch the numbers, and keep tuning so it pays you more. And when we find the next place value is hiding, we propose it: scoped and priced on its own, always your call.
Built to back your people, not replace them. The AI takes the repetitive work; your team gets the hours back for the work only people can do.
The same suite, in your language.
Every industry has its own pressures: the bottlenecks, the systems you pay for that underdeliver, and good people stuck on routine work. Pick yours and see how we fix it, in your language.
More industries coming soon.
Home, Property and Fitment
High-ticket installers and fitment businesses drowning in enquiries and slow to follow up. One recovered job a week pays for the work.
Private Health, Aesthetics and Wellness
Independently owned clinics and practices with high treatment values, losing enquiries and no-shows daily. A single patient is worth thousands.
Professional Services
Number-driven firms that pay for leads and lose them to slow follow-up. A faster first response wins the work.
Education and Training
Enrolment-driven institutions losing applicants to slow responses and missed follow-up. Speed to reply fills the intake.
Auto Body, Repair and Detailing
Workshops, fitment centres and detailers lose jobs to calls that ring out while every bay is busy. The first quote back usually wins the work.
Your industry
Not listed here? The blueprint still fits. Tell us the problem and the outcome you want.
Book a callWhat it's quietly costing you now.
Enter only the numbers you already know. We fill in the rest with conservative benchmark defaults you can adjust. It puts you in the right ballpark. It is not a promise.
Figures in USD.Figures in ZAR. These are conservative industry ranges, not guarantees. Your exact numbers are worked out from your own figures in your proposal.
Transparent, itemised, no hidden markups.
No surprises and no bill shock. You see our fee and your running costs up front, in plain numbers, with a spend cap you control. Most clients run Capture with Recover working alongside it, and scale into Grow as the results land.
Recover
The found-money entry. Reactivation, missed-call capture, reviews and referrals.
- Dormant database reactivation
- Missed-call capture and call-back
- Review and referral engine
- Results dashboard
Capture
The AI front desk. Answer, qualify, book and follow up across every channel.
- Everything in Recover
- AI front desk across voice, chat and messaging
- Booking and calendar sync
- Instant follow-up and hand-off
Both paths use the same short form. Buying now simply skips the call.
Grow
Scale what works. More of the right enquiries, ongoing nurture, and the custom builds you are ready for.
- Everything in Capture
- More of the right enquiries, on the channels your customers use
- Custom tools and integrations, when you are ready
- Quarterly business review
Know what you need? Start today and reach your outcome sooner.
Transparent, itemised usage, no hidden markups. AI, telephony and ad costs shown line by line. Our fee is agreed up front and reviewed with you; the costs we pass through follow supplier pricing. Spend caps keep you in control. Indicative from pricing; final scope is set in discovery.
Tell us what is holding the business back.
Bring the specifics: the pain points, the bottlenecks, the frustrations, the things you have stopped noticing because they happen every week.
One call. A clear picture of what your business is losing, and a plan to get it back.
- A short call. We arrive already understanding your business.
- A clear recommendation across Recover, Capture and Grow, matched to where you are losing the most.
- If we are not the right fit, we tell you straight. No hard sell.
The questions owners actually ask.
Plain answers on ownership, data, your team, and how the money works.
Compliance posture is reviewed per engagement. Specific certifications and claims are confirmed in contracting. Nothing here is a warranty.
Stop paying for the gaps.
The missed calls, the cold leads, the hours lost to routine work. Tell us the outcome you want. We will find the solution, build it, run it, and stay.
Your industry not listed? We can still help. Tell us your problem.